Before You Publish, Talk to Us.
When in doubt about animal-related content, start with ROOTs.
One line can shape public understanding—or spark backlash.
Grounded in conservation science and animal welfare, and fluent in the realities of media production,
When in doubt about animal-related content, start with ROOTs.
One line can shape public understanding—or spark backlash.
Grounded in conservation science and animal welfare, and fluent in the realities of media production,
ROOTs turns uncertainty into confidence through evidence, ethics, and expertise.
We support you from early concept sketches to final cuts, so that potential risks are converted into trusted value.
We need independent fact-checking by subject-matter experts.
We want an objective view of backlash and ethics risks before release.
We’re not fully confident our portrayal respects animal welfare and ethical standards.
We need support to strengthen the premise and credibility of the concept.
We need a fresh, responsible angle that still moves audiences.
We serve as a hub between conservation and animal-welfare organizations, researchers, and the creators who shape public narratives.
By building collaborative partnerships, we co-design stories that keep portrayals true to wildlife itself—and expand the reach of conservation across society.
We publish guidance for animal-related content that you can apply immediately—key questions, common pitfalls, and ethical considerations.
(Currently available in Japanese.)
Rapid, rigorous review grounded in current science and best practices.
We support the full cycle—from early-stage consultations and script reads to pre-release checks.
We combine AI-assisted scanning with expert judgment to surface potential misunderstandings, welfare concerns, and demand-stimulation risks.
Workshops that lift team-wide literacy in animal welfare, conservation basics, and representation ethics—turning “being careful” into a repeatable culture of quality.
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We assemble the right team—across biology, veterinary medicine, and conservation science—tailored to your brief.
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We respect the speed, constraints, and context of production.
Our recommendations are practical and time-aware.
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We have supported a wide range of projects—from documentaries and news features to drama supervision.
Send us a brief outline and timelines via the form below.
We clarify scope, sensitivities, and lead times.
You receive a scope, schedule, and fee.
We review and advise through release.
For any questions or collaboration requests, please fill out the form below.
Connecting expertise with creativity to deliver impact to society.
