We are ROOTs.We specialize in supporting accurate expression across all situations where stories of wildlife are told, conveying their charm while eliminating risks.We bridge creators and society, delivering stories that protect wildlife and inspire responsible human behavior.
ROOTING OUR OWNTOMORROWS
Animal-related content captivates and inspires. Yet even small missteps in portrayal can spark online backlash and undermine public trust.
ROOTs provides end-to-end support
—from early-stage consultation and fact-checking to ethical review and risk analysis—
so that the last-minute question, “Is this really okay to publish?” becomes confidence well before release.
Wildlife thriving, as it is—through the choices we make.
Creative work moves hearts—and shapes how people think and act.
When it comes to wildlife, that influence can cut both ways:
inspiring action for animals, or—unintentionally—causing harm and spreading misunderstanding.
Guided by conservation science and animal welfare, ROOTs works at the intersection of these possibilities.
We help creators anticipate and navigate risks, so that beyond them lies the power to create positive value—
for both society and nature.
その両面に向き合い、リスクを乗り越えた先にある、
社会にとっても自然にとってもポジティブな価値の創造を支援します。
クリエイターの皆様とともに、野生生物の本来の姿が
人々の行動で守られるストーリーを紡いでいきます。
For any questions or collaboration requests, please fill out the form below.
Connecting expertise with creativity to deliver impact to society.
